I’ve decided to try out Social Oomph to help manage my ‘on-line productivity’. Essentially, it lets you write Tweets ahead of time and program when they will be magically revealed…I’m using it to send out the occasional ‘promotional’ blog tweet (for when I get back from holiday), highlighting some previous blogs/comics that haven’t been seen in awhile.
So I’m sitting here typing out a mass of promotional tweets…and I feel like my own ad-man. Its not a comfortable feeling. It’s like I’m putting adverts out hither and yon, so when your driving down the information highway you see:
Billboard #1: Hey Everybody! Come visit my blog!
Billboard #2: For a good time, come visit my blog!
Billboard #3: Did you see the sign? Did you visit my blog yet?
Billboard #4:Why haven’t you visited my blog yet?!
Billboard #5: Hey, You! Yes, You! You need to get your butt over to my blog!
Well, you get the idea…
It’s not just due to Social Oomph. Anytime I send out an ‘updated blog post!’ notice I experience the same feeling of self-consciousness….the Self-Promotional Heebie Jeebies…
I kind of just make myself write the thing, then close my eyes and click ‘send’…because of course I want readers. I write to be read, preferably now, when I’m alive. I’m certainly no Emily Dickinson, scribbling feverishly behind closed doors, hiding it all in a shoebox to be revealed after I’m dead…
And therein lies the crux. I want you to read this, but I don’t want to push it on you. I want you to know about this…but I don’t want to be impolite and bring it up all the time.
There seems to be a fine line between being a self-promotional Guerrilla Girl with the requisite moxie and derring-do to stand out from the crowd and be heard…and being an obnoxious, obvious pusher of ME ME ME. (How many promotional tweets is ‘too many’, for instance? Is one a day okay? Two?) It’s a line I don’t know how to walk very well just yet. So I’ve been erring on the side of caution. (Perhaps too much caution?)
So far, I’ve been watching to see how others manage it, to get a sense of what’s considered okay or the norm. I also think building relationships is key, as is participating in the the writing community at large. You get to know and be known that way. Social media should be more than just pushing your own ideas; it’s a conversation. A dialogue, not a monologue.
When it comes time to publish my novel, whether as an indie or traditional, I know I’m going to have dig in and do even more self promotion. I hope it gets easier with practice. It seems to. Twitter and blogging have certainly made me build up my promotional muscles…and maybe Social Oomph will help me get an even more flattering self-promotional figure…
But if you’ve any suggestions on how I can do this without cringing, I’d love to know!
PS. This blog by Jody Hedlund (@JodyHedlund) inspired my own reflection on this matter.
PPS. Her blog is I also where I first came across the terrifying idea of hosting your own ‘themed book launch party’…
PPPS. If, by chance, one day I have to give my own ‘theme launch party’ I’ve decided its going to be an all out Regency Extravaganza with me in my best Jane Austen-esque ball gown, a buffet of Regency delicacies (like turtle soup), a whist card table in one corner (gambling optional), an open bar in the other (port, cordial & sherry mostly, with perhaps some home-brew Raspberry cordial), and quadrille dance lessons every quarter hour!
PPPPS This is another helpful blog I’ve found re: authors using social media by C. Hope Clark (@hopeclark)